Book review – Hooked : How to Build Habit-Forming Products?

Book review – Hooked : How to Build Habit-Forming Products?

Social media and gaming apps are known for instilling this addictive behaviour. As engineers, we frequently explore the innovation or technological aspects of such applications. However, understanding human psychology and behaviour modelling plays a critical in developing habit-forming products. Here is book review of Hooked written by Nir Eyal, which gives a deep perspective of building habit-forming products.