Pseudo Indians
Even today Indians are living a pseudo life!Be it color of the skin or language, we tend to 'ape' whatever the westerners do. Let me give some examples:Fair is beautifulWhen…
Startup city event in Bangalore
Yesterday I attended 'Startup city' event organized by SmartTechie magazine. More than 40 companies showcased their products and services in the event. There were many interesting keynote addresses and panel…
My favorite WOMMA examples
After reading Andy's word-of-mouth marketing (WOMMA) book, I was thinking my favorite WOMMA examples. Here is the list came right on top of my mind Example Word-of-mouth strategy Bata chappals…
Toilets in Indian trains
Found this interesting information in Bangalore majestic station's waiting room:Akhil Chandra Sen, a passenger wrote the following letter to Indian railways in the year 1909.I am arriving by passenger train…
BOOK REVIEW: Word of mouth marketing
Author: Andy SernovitzPrice : 24.95 USDHow smart companies get people talking?As an engineer it’s quite possible to think everything from a technological perspective. Most of technologists think what if they…
No more Indian apples?
How much globalization is good? Can we allow global players to come in essential areas like agriculture, food and fruits?For quite some time I am not able to see Indian…
Voted for the first time
Karnataka state assembly polling was held today. I got an opportunity to vote for the first time. Fortunately the election commission announced that citizens can a use a list of…
New Horizon Media raises second round of funding
Chennai based New Horizon Media (NHM) has raised the second round of funding from Beacon India Private Equity Fund. I have been following NHM company for the past three years.…
Why Indian technology companies are not innovating?
This is a million dollar question I have in my mind for a long time. We are good in enhancing, fixing, maintaining and supporting a product. Apart from that I…
Education and Entrepreneurship
Last week Star Vijay (Tamil TV channel) organized a debate about the role of Education in Entrepreneurship. It was organized as a part of 'Neeya? Naana?' (You? or Me?) program.…