Digital marketing tools are critical for efficiently strategizing and executing campaigns. There is a large choice of tools available across multiple digital marketing ecosystems, thanks to SaaS solutions, that include both search and social components. Typically, they all provide a free tier to get you started. Once you’ve got used to it, upgrading to the paid version will almost certainly provide you a fair return on your investment. PFB list tools I’ve accumulated over the years, the most of which I’ve used.
In recent years, Artificial Intelligence (AI) has aided digital marketing to a greater level. Natural Language Processing (NLP)-based tools, in particular, aid in the generation of text and video content. These tools let you create content faster and more appealing to your target audience. In the process of investigating some of them, I’ll produce a piece about Digital Marketing and AI in the near future.
| Tool Name | Brief | URL |
| Google Analytics | Monitoring traffic of the live site | https://analytics.google.com |
| Google Search Console | Monitoring Googlebot crawl errors and some more errors for site ranking and traffic improvement | https://search.google.com/search-console/ |
| Alexa | Website auditing tool to provide complete analysis and recommendations about website issue. Free version has limited features. | https://www.alexa.com/siteinfo |
| Ahrefs | Similar to Alexa | https://ahrefs.com |
| Backlinko | Tools and materials for building backlinks for the website. This is for offline SEO. | https://backlinko.com |
| Neil Patel | Best website to get the latest updates about SEO. Subscribe to his YouTube channel as well. | https://neilpatel.com |
| Moz SEO | Similar to Neil Patel. Their white board lectures in YouTube is highly recommended. They also have Google Chrome extension. | https://moz.com/ |
| Buzz Sumo | Tool to get the latest trends and plan contents accordingly | https://buzzsumo.com |
| SEM Rush | Similar to Buzz Sumo | https://www.semrush.com/ |
| Google Trends | Similar to Buzz Sumo and SEM Rush | https://trends.google.com |
| Uber Suggest | Keyword planning | https://neilpatel.com/ubersuggest/ |
| Google Keyword Planner | Keyword planning | https://ads.google.com/intl/en_in/home/tools/keyword-planner/ |
| Keywords Everywhere | Keyword planning | https://keywordseverywhere.com |
| Spyfu | Competitor Keyword Analysis | https://www.spyfu.com |
| Similar Web | Competitor Traffic Analysis | https://www.similarweb.com |
| Hotjar | Very good tool to analyse customer behaviour after they come to the website. This will help us to make improvements in our site. | https://www.hotjar.com |
| Buffer | Social media publishing & automation tool | https://buffer.com |
| ZOHO Social | Similar to buffer. ZOHO Social integrates well with ZOHO CRM. | https://www.zoho.com/social/ |
| Lead Pages | Tool to build effective landing pages | https://www.leadpages.com |
| Free Pik | Royalty Free Pictures | https://www.freepik.com/home |
| Pexcel | Royalty Free Pictures | https://www.pexels.com |
| Pixabay | Royalty Free Pictures | https://pixabay.com |
| Unsplash | Royalty Free Pictures | https://unsplash.com |
| Pic Jumbo | Royalty Free Pictures | https://picjumbo.com |
| Stock Snap | Royalty Free Pictures | https://stocksnap.io |
| Dribble | Tool to get design ideas | https://dribbble.com |
| Flaticon | Website to download quality icons. Attribution required. | https://www.flaticon.com |
| Quillbot | Paraphrasing tool | https://quillbot.com |
| Wisecut | Intelligent video editing tool | https://www.wisecut.video |
| Rapid Tags | YouTube SEO tool | https://rapidtags.io |
| Doodly | Creating doodles | https://www.doodly.com/ |
