BOOK REVIEW: Crossing the chasm
Author: Geoffrey A Moore Price: 17.95 USD ISBN: 0-06-051712-3 This book is one of the all time classics in the high tech product marketing and Innovation. Its been in my…
BOOK REVIEW: The high performance Entrepreneur
Author: Subroto BagchiPrice: 395 INRFor years I have been a sincere reader of Mr. Subroto Bagchi’s writings starting with his ‘Making of Mindtree’ write-ups. I have read his articles in…
BOOK REVIEW: I too had a dream
Author: Varghese Kurien as told to Gouri Salvi Price: 395 INR Translation in Tamil: Mu. Sivalingam Price: 150 INR (Tamil version) This is one of the best auto-biographies I have…
BOOK REVIEW
Following are some of the books I have read and their reviews. I have posted them in my geocities homepage. Since some of my friends are interested in this posting…
BOOK REVIEW: The search (The story of Google)
This book is in my ‘to-read’ list but got a chance to read the review written by professor Sadagopan. I have never seen such a comprehensive book review. Felt as…
BOOK REVIEW: Marketing Maayajaalam – Tamizh (The Marketing Magic)
Author: Satheesh KrishnamurthyPrice: 60 INRISBN: 81-8368-103-4Being a techie, I have only exposure to ‘software development life cycle’ and it constitutes only 15% of the ‘product life cycle’. To put it…
BOOK REVIEW: Complete Chanakya Neeti
Author: Chanakya (Translation and comments by Vishwamitra Sharma)Price: 80 INRThis is a wonderful book, contains couplets written by Chanakya. Chanakya is considered to be one of the brilliant strategist and…
BOOK REVIEW: The World is flat
Author: Thomas FriedmanISBN: 0-713-99878-4This is one of the wonderful bestseller in the recent past. This book is all about the Globalization and how it is reshaping the whole world and…
BOOK REVIEW : Naadu Kattiya Nayagan (The story of Lee-Kuan-Yew)
Author: MukhilPrice: 60 INR The title ‘Naadu Kattiya Nayagan’ means ‘The hero who built his country’ and it is all about Lee-Kuan-Yew who built Singapore from scratch. In 1960s Singapore…
BOOK REVIEW : Five point someone
Title: Five point someoneAuthor: Chetan BhagatPrice: 90 INRThis book is written by Chetan Bhagat about life in IITs. Three friends (Alok, Ryan and Hari) get into IIT and start thinking…