Give me a missed call
Found a very interesting sponsored 'no parking' board this afternoon.It reads: 'just give a MISSED CALL to xxxxx and get information about Bangalore (picture below)' In their website the caption…
BOOK REVIEW : The three mistakes of my life
This is the third book by Chetan Bhagat.I have never read fiction ever since the reading habit caught into me. Chetan's Five point someone (FPS) changed my habit by taking…
A great customer experience
The reason behind any successful company is very simple : customer satisfaction.With global competition increasing day-by-day, companies are going beyond just satisfying customers. Companies are focusing to provide nice 'experience'…
Startup city event in Bangalore
Yesterday I attended 'Startup city' event organized by SmartTechie magazine. More than 40 companies showcased their products and services in the event. There were many interesting keynote addresses and panel…
My favorite WOMMA examples
After reading Andy's word-of-mouth marketing (WOMMA) book, I was thinking my favorite WOMMA examples. Here is the list came right on top of my mind Example Word-of-mouth strategy Bata chappals…
BOOK REVIEW: Word of mouth marketing
Author: Andy SernovitzPrice : 24.95 USDHow smart companies get people talking?As an engineer it’s quite possible to think everything from a technological perspective. Most of technologists think what if they…
No more Indian apples?
How much globalization is good? Can we allow global players to come in essential areas like agriculture, food and fruits?For quite some time I am not able to see Indian…
New Horizon Media raises second round of funding
Chennai based New Horizon Media (NHM) has raised the second round of funding from Beacon India Private Equity Fund. I have been following NHM company for the past three years.…
Education and Entrepreneurship
Last week Star Vijay (Tamil TV channel) organized a debate about the role of Education in Entrepreneurship. It was organized as a part of 'Neeya? Naana?' (You? or Me?) program.…
Interview with Ram Shriram
So many things has happened in the last three months, when I was not blogging!Last month, Ram Shriram (One of the early investors in Google) was in India and I…